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Building materials and equipment store · Strategy, SMM, Reels, paid ads · Since May 2026, ongoing

Irtem Stroy Market: from an abandoned profile to a million views

The largest store of its kind in Uzbekistan for building equipment. We rebuilt the profile from scratch: new visuals and Reels. The work continues — ads are running in Uzbekistan, Kazakhstan, Tajikistan, Afghanistan and Kyrgyzstan.

  • 1.06Mviews in 90 days
  • 596Kviews in 30 days
  • 363Kviews on the top Reel
  • 5 countriesads in UZ, KZ, TJ, AF, KG

01 · Instagram today

Irtem Stroy Market’s Instagram profile and feed: 3D visuals and Reels in one style.

02 · Before us

The profile had been left unattended: random photos, mixed styles, no common look.

03 · Instagram statistics

Instagram Insights, 90 days (05.11.2026).

04 · What we did

  1. 01

    Strategy

    The audience is builders and tradespeople. Every post is about one tool and what it does for them.

  2. 02

    New visuals

    One style: orange and blue, 3D product visuals.

  3. 03

    Reels

    Tools at work: real videos from construction sites.

  4. 04

    Ads in 5 countries

    Running now: Uzbekistan, Kazakhstan, Tajikistan, Afghanistan, Kyrgyzstan.

05 · Most viewed content

  • 363KviewsYangi filialimizga tashrif…
  • 162KviewsKran boshqaruvchi…
  • 159KviewsMonolit devor va poydevor…
  • 143KviewsStyajkachi usta…

Sources: Instagram Insights (05.11.2026). Client name and figures shown with the client’s consent.

Client website: irtemstroymarket.uz

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