Neftgazprom: from a slow site to a fast one that search engines can see
The site was built by another team. We made it faster, opened it to Google and Yandex and connected it to advertising.
- 84 → 8 MBimage weight
- 42pages in 3 languages open to search
- Pixelevery request measured
02 · What we did
- 01
Speed
Images compressed from 84 MB to 8 MB. The page opens fast on a phone, so people from ads do not wait.
- 02
SEO
Search engines used to see the pages as empty. Now 42 pages in 3 languages are indexed with their full text.
- 03
Bugs
Technical labels in the menu and wrong addresses in the sitemap fixed; product names now appear in the page’s language.
- 04
Content
The About page now has real facts instead of template text: production, volumes, own logistics.
- 05
Share image
A link shared in Telegram or Facebook shows a branded image.
- 06
Meta Pixel
You can see which ad each request came from and what it cost.
Sources: Damar work report (06.11.2026). Client name shown with the client’s consent.
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