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Education — accounting and tax courses · 2025: SMM; since December 2025: paid ads, landing pages, CRM · December 2025 – May 2026, 6 months

Academy of Accountants: 3,390 leads in 6 months and requests 50% better in quality

We rebuilt the accounting courses’ ads with a separate offer for each course, then added quiz landings and a CRM. The result: more leads every month, and requests ready for the sales team.

  • 3,390leads in 6 months
  • 914leads in May — a record
  • 1Mreach (accounts)
  • +50%lead quality (CRM)

01 · How the quiz landing works

Quiz landing for the “from zero to balance sheet” course, 4 steps: why → format → readiness → contact. Every answer goes to the CRM.

02 · The task

When the academy came to us, its ads were run by another agency and the creatives were outdated. In 2025 we ran its SMM; from December the ads moved to us entirely.

03 · What we did

  1. 01

    A separate offer per course

    Instead of a general “sign up for a course”, every course got its own offer, creative and audience. Uzbek and Russian audiences run in separate campaigns.

  2. 02

    New creatives

    Outdated creatives were replaced completely: several versions were tested for each course and the budget moved to the best ones.

  3. 03

    Cost per lead under control

    Over 6 months the ad budget grew 2.4×, while the cost per lead grew far less — campaigns were rebalanced every week.

  4. 04

    4 quiz landings

    Since May the ads lead to quiz landings instead of a lead form: for the CBU, 1C and IFRS courses, each in Uzbek and Russian. People answer a few questions and then leave their number.

  5. 05

    CRM connected

    All landings are connected to the CRM: for every request the course and the ad it came from are visible, and the sales team gets it at once.

04 · Results

Leads
3,390 leads in 6 months, 1M accounts reached (Meta Ads, December 2025 – May 2026).
Growth
914 leads in May, the best month of the period, +87% on April.
Lead quality
After the quiz landings and CRM, the share of quality requests for the sales team rose by 50%.
A system
A separate offer and campaign per course: every month it is clear how many leads each course brings.

05 · Leads by month

Meta Ads report, 2026. Each bar is the number of leads that month.

Sources: Meta Ads report (accountants.uz, December 2025 – May 2026) and the academy’s CRM data. Client name and figures shown with the client’s consent.

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